L O A D I N G

ROY'S RESTAURANTS  HAWAII

Honolulu       808.354.0991

In a world of great change, adaptation is the key to a resilient journey. Roy's Hawaii website and brand campaign was in need of a new, fresh, modern look. Bold and Sexy, meets Zen and Tranquility. Captivating the essence of Roy's Hawaii and re-energizing this founding culinary presence on the Islands, a new Web Design and Ad Campaign has been released.

UPDATED LOGO & TAGLINE

Addition of the Enso around the logo

(Enso:  a hand-drawn sumi ink style ring to express a moment when the mind is free to let the body create.)

Addition of the tagline: "Internationally Influenced, Hawaii Inspired.".  The root of "Inspired", meaning "in spirit"  - utilizing the influence and knowledge of the world, with Aloha.  Italics to show subtle motion.

PRINT ADVERTISEMENTS

Full page ads featured in HanaHou! Magazine, FLUX Hawaii, Honolulu Magazine, Outrigger Guest Book, Kauai Traveler, WHERE Dining in Paradise, JW Magazine, and many others.

YELP CHECK IN PROMOTION

Setup through Yelp.com, allows users who check in at Roy's Hawaii locations to enjoy a free complimentary Melting Hot Chocolate Soufflé with purchase of entrée.

Metrics can be reviewed via the Yelp backend to see how many users are engaged in the offer.

Business cards were also created for distribution without the need to check in via the app.

IN-HOUSE PHOTOGRAPHY

Shots were setup for new advertisements.

WEBSITE REDESIGN

A new website was created to showcase the new bold, sexy feel of Roy's. Visit http://www.royshawaii.com

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